Two very different Innovations Observed from Coca Cola.

Blak picked up in April in the US is a 237ml premium priced, clearly from Coke product. The classic waisted bottle and identity all looking a little strange in so small a size.

The on pack description "Carbonated Fusion" led me to believe - without having seen any ads - that this launch was against Red Bull. It was only after tasting the strong, sweet vanilla and coffee that it pointed to Starbucks instead. As did www.coca-colablak.com

Replenish (and if you can read that on the pack congratulate your optometrist) was found in a UK petrol station last week. It's 500ml and claims "no half measures", "Your Energy, Your Obsession - Relentless"

I was confused by the strange type face and at first thought it was a cheap lager but of course Coke are nothing if not professional, and a look at the web site conveyed all. www.relentlessenergy.com

Are either a sufficient response to 10+ years of Starbucks and Red Bull? Should it take a web visit to understand a product?