Mind your language

I’ve just read that Ikea have launched new pack designs for a number of their foods.  I never associated Ikea with food so I hunted down some images – they look great, simple elegant and yet fun.

But they didn’t look particularly novel to me, in fact I thought they were at least a tribute to the sort of designs that the UK Grocer Waitrose has been using for years.

What was new to me was the realization that Ikea can use pictogram communication in all the countries they operate in.

Followed by the recognition that here in the US its as valuable to have pictures that cross language barriers too.