ProBiotic

 

I think of ProBiotics as a Euro interest – rather French  really following their interest in digestion, so yogurt brands like Yoplait, Danone, Nestle’s LC1  come to mind.

Today (and perhaps I’m somewhat behind the trend here) I saw my first ProBiotic milk. The wonderfully named Nu-Trish.

I found it much to my surprise in my small local Walmart, not a place I usually associate with early adopter health foods.

Oakhurst Dairy is just up the road in Maine and a quick Google shows them to have a really innovative portfolio.

A company and a brand to watch I think.