I'm giving up!

I'm giving up!

"I'm giving up meat, just like the other 7.3 million Americans, to live a vegetarian diet. If that proves too hard, I'll join the  22.8 million who avoid meat most of the time."

"I might stop wheat too! I know only around 1% of Americans are Celiacs, but far far more of us  believe we have a problem with wheat"                    

"Lots of us think our dogs should avoid it too"

 "Sugary carbonated drinks, not likely!"

 "Caffeine in coffee? you must be joking"

 "And don't even start me on dairy ,Where would I be without my soy decaff latte"  

                                             

With the exception of lactose intolerance all of the above "over index" versus statistical truth, and all of  these categories have changed markets and launched successful new products.

Soy, almond, oat or rice milk, mineral water, flavored water, vitamin water, herbal teas, gluten free bread, pizza, pasta, Quorn, tofu, bean burgers.

  

                             

More and more of us are giving up something. Is it a threat to your market or an unexploited opportunity?                  Me, I remain a coffee addicted omnivore who's lucky enough to adore cheese!