Home Cooking

The UK’s love of “ping” cuisine - microwaveable chill fresh ready meals – is fuelled by a vast range of products in a wide variety of cuisines.

Given that this product form hardly exists in the USA it always seemed that eating out filled the same role, but now, as the US turns back (a little) to eating at home and without the Ready Meal option a number of new franchises are appearing.

I visited a Super Suppers in Houston’s suburbs and was very impressed.

The combination of pre-prepared, fresh ingredients, a wide variety of recipes, no cleaning up and a friendly, or with friends, environment is great and taking food that Mom has (sort of) made for a family meal is emotionally spot on.

Now the first reports of a UK version are leaking out, the David Lloyd Group are launching
Dinners Made.

Will it work? Are Brits as keen on “family”, are UK freezers big enough to store the US 12 packs of 6 portion entrees? Is spending over £100 a time too big and outlay? Is it easier to pick it up at M&S or any other grocer?

In short is this an idea that will transfer?