What no packaging - at all?

Thanks to the very wonderful Morning Cup I've just been reading about in.gredients an Austin Texas start up that claims/aims to be the first grocery store that you bring your own packs to.
All lines will be sold from bulk and shoppers fill their own containers whether its grains, dairy, detergents or even wine.

One for the very committed eco warrior - me, I'll stick to Farmer Markets, no or low packaging, local products, meet the farmer......
in.gredients is currently raising investment through indiegogo the micro funding site.

This study will change markets!

The Washington Post reports a 20 year 120,000 respondent study by Harvard on US eating patterns and weight change. 
The federally funded study found striking differences in how various foods and drinks — as well as exercise, sleep patterns and other lifestyle choices — affect whether people gradually get fatter.

The findings suggest that its not just calories in calories out that is the only variable - its also where the calories came from and the different effects of various foods on how our bodies convert energy.
I'm guessing that this study is going to launch numerous new diets and some fascinating new food claims. I'm just glad I'm not working with a potato client today!