What no packaging - at all?

Thanks to the very wonderful Morning Cup I've just been reading about in.gredients an Austin Texas start up that claims/aims to be the first grocery store that you bring your own packs to.
All lines will be sold from bulk and shoppers fill their own containers whether its grains, dairy, detergents or even wine.

One for the very committed eco warrior - me, I'll stick to Farmer Markets, no or low packaging, local products, meet the farmer......
in.gredients is currently raising investment through indiegogo the micro funding site.