Part 3

Ingredients

 

Offal and cheaper cuts of meat change the way we cook but match the comfort food and economic drivers.

Stevia the new Holy Grail a natural sweetener (sort of) even if it comes from an ingredients company and a soft drink.

Natural(ness) shorter more natural ingredient lists and far greater transparency.

Eggs Two pundits see 2009 as the year of the egg, or at least anyth

 

least major appeal for any food with an egg on top of it.

Lycopene— an old favourite but with claims of  stability at elevated temperatures typical of food processing and over a wide range of pH values seen as ready for greater success    .

 Probiotics no US consensus here and even less so for prebiotic. Seen as strong in Europe though.

Target Grey plenty of agreement however that targeting the health of greys stays important. Pom & brown rice singled out by some.

Calories. As more and more attention is given to obesity and hidden calories           restaurants will continue to be pressured to show their calories—but with what result, lower sales of high calorie foods, item switching within menu, better health or just  more guilt?