Friday, August 28, 2009




Is there a “real” product waiting in your brands history?

So Mexican Coke is made with natural sugar and bottled in glass and has a following spreading out from California aficionados through the US - and Pepsi never backward in coming forward has launched Pepsi Throwback (but in cans) also made with natural sugar.

Maybe they taste better/different maybe its all about the badge but it’s a powerful reminder that innovation can be about looking backwards not just forwards.

Is there a retro new product just waiting to go in your brands history?

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