Who should lead innovation?
I've worked with innovation teams in f.m.c.g, in d.i.y even in finance and seen teams composed and led by almost every commercial discipline. I like the consumer focus that marketing brings, I admire the passion that R&D brings and increasingly I enjoy the sheer enthusiasm that sales bring to Customer Co-Innovation. Now that LinkedIn offer the ability to poll its members I've been able to ask others their views. Their answers Marketing closely followed by R&D - and with some surprising differences through the analysis
On the poll site I've had lots of great insights - many to do with the nature of leadership of any team - and of course I will welcome further comments here - it sounds like a cop out but my feeling is that its enthusiasm and desire for success rather than any particular background that wins.
(Double click the charts to increase the size!)
I've worked with innovation teams in f.m.c.g, in d.i.y even in finance and seen teams composed and led by almost every commercial discipline. I like the consumer focus that marketing brings, I admire the passion that R&D brings and increasingly I enjoy the sheer enthusiasm that sales bring to Customer Co-Innovation. Now that LinkedIn offer the ability to poll its members I've been able to ask others their views. Their answers Marketing closely followed by R&D - and with some surprising differences through the analysis
On the poll site I've had lots of great insights - many to do with the nature of leadership of any team - and of course I will welcome further comments here - it sounds like a cop out but my feeling is that its enthusiasm and desire for success rather than any particular background that wins.
(Double click the charts to increase the size!)
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