Good Better Best

Retail marketing 101 – can we differentiate enough to have 3 levels of quality?  Good Better Best?

In the UK Own label frequently runs all three although they will probably be described as Value Brand, Standard Brand and what the British Grocers brand mark as Taste the Difference          (J Sainsbury) or Finest (Tesco) or Seriously (Waitrose).

Whilst US Grocers appear to achieve a similar spread of quality and price points by stocking more brands than their British counterparts there are clearly some markets with room to differentiate further.                      If J Sainsbury (Britain’s 2nd largest Grocer) can stock Value, Standard and Taste the Difference Tomatoes together with Organic and vine ripened, cherry, plum etc then surely this is a possible in the US too?